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October 27, 2019

Project: Investing Simple

Initially our client wasn't satisfied by the outcome of their website. After revamping the website, entering keywords and changing the order of services provided by our client the website was observed to get more page traffic, higher ranking in search results. It's great to have happy clients!
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I've been working with Aditya for the past 6 months, and his work is nothing but exceptional. Our site had a former web developer who was not responsive and did not communicate. Once we hired Aditya, we knew it was a good decision. He is extremely responsive and communicates his ideas and any issues that arise. I highly recommend him for full-stack web development.
Edward Canty
Investing Simple, LLC

The Brief

Investing Simple had an interesting website with all the details, services placed properly on their website but still the visitor conversion rate was low and bounce rate was high. The client wanted a new changed website with an interesting layout and high ranking in search results.

Our Approach

We started with observing the market and updating the website with new details to compete with what market leaders were offering. We invested time in finding suitable keywords for the benefit of our client to make the website more search engine optimized (SEO). We placed elements of the website in a tactful manner to increase viewer engagement and added unobtrusive signup forms which are easy to read and fill out. We asked the owners for a nice profile picture which would establish more trust with the potential customers. The content of the website was useful but it did not have the keywords , we updated it's content with the needed keywords to make it rank higher in the search results.

The Result

With many major and minor changes, when the website was launched, we observed higher ranking in search results which made it compete with the market leader also the traffic on the website increased linearly and constantly. Visitors found the new website more attractive and engaging also visitors with full conversion had increased. Revamping the website helped Investing Simple get more more clients organically and saved him a lot of money by not making him need any external marketing.
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