How to Know Where Your Leads Are Coming From When Your Reports Disagree
By Abhinav Raj on August 6, 2026
A firm asks us where their leads come from and we usually get three different answers in the first ten minutes. The owner says referrals. The GA4 report says Direct. The person answering the phone says most callers mention Google. All three are partly right. None of them is a number you can budget against. […]
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