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Written by Editorial Staff on October 7, 2022
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What is NAP Syndication and Why It is Important for Your Business

It's important that you, as a business owner, understand the challenges associated with local search engine optimization. Moreover, Google also prioritizes showing local search results and uses the location data provided by businesses' websites and third-party sources to provide relevant results for local queries.

This is where NAP comes into play. According to experts, one of the most important aspects of local SEO is maintaining consistency in the company's NAP.

Despite the necessity of having accurate NAP information, many companies ignore it, thinking that consumers and search engines are smart enough to figure out which name, address, and phone number belong to which firm. If you want to rank well in local search results, get more traffic to your site, and boost sales, you need to make sure your NAP profile is consistent and up-to-date across all your online platforms.

This blog post will discuss NAP syndication, why it's important and how to adjust your NAP profile for local SEO.

 What is NAP Syndication?

Name, Address, and Phone Number (NAP) are essential for local SEO. These are useful not just for their informational content but also for the technical information they provide.

On this basis, Google crawls the web and indexes all available results. For that reason, accuracy is crucial. Also, errors in this can cause several indexing and ranking concerns. It can also make it difficult for potential consumers to find your online store.

Keep in mind that duplicate issues can arise when information is inconsistent. A competitor in this scenario can claim the NAP. It can be a time-consuming and unpleasant process to resolve this.

Why is NAP Syndication Important for Your Business?

Improves Your Site's Search Engine Rankings

Search engines use NAP profiles to verify a company's credibility by comparing information from several sources, such as business directories, social profiles, a website, and more. These will rank your company higher in local search results if it finds that you have a consistent NAP profile.

Smooth and Easy Updates

You can easily update your business's hours, locations, and other news updates across many Google properties using a unified interface. Users are more inclined to trust your company if it has verified your business listing.

Attract More Clients to Your Business

If you rank higher on SERPs, more people will find you and believe in your business. Using images will give users a clearer picture of what your company offers and more customers toward your business. 

 Make Your Presence Known By Using Insights

Your account's insights area is a goldmine of information. Find out how many people visit your site from various social media and how often they do so. Find out how many calls your business receives.

How to adjust your NAP profile for local SEO

Map Out The Details Of Your Business

Whether you run a single storefront or multiple business locations, it's time to establish your permanent business name, address, and phone number. Consider the following factors before beginning optimization:

  • You should know by now that one of the most important ranking elements is a business name that contains one or more keywords. Add keywords related to your area or services to your Google My Business name to improve your local search engine results. If your company operates out of more than one location, you can increase your search engine rankings in each market by including the location in the name itself.
  • Choose the entire term or the abbreviation for your business address as you see fit. Your official registration address should be consistent and useful everywhere on the internet.
  • When serving local results, search engines understand phone area codes. Choose the format you want when mentioning your phone number online and use it consistently.

Update NAP On Your Website

It is imperative that you immediately rectify the incorrect address shown on your website. People will initially check your website for information. And you'll want to double-check that everything there is up-to-date and legal.

A header and footer with the company information is standard practice. Also, avoid using hard-to-read fonts either. It can also affect the search engine readability of your website. 

You should also avoid using photos for your NAP. It must be text, and it must be placed on a backdrop of a single color. The trick is to express yourself clearly. Make sure that your NAP is consistent across all of your pages. You should have consistency across all of your sites.

Optimize Your Google My Business game

Unquestionably, Google is the most widely used and powerful search engine available today. This indicates many people are using it for hunting for goods and services, including those offered by your business.

When trying to answer the issue of how to convince search engines to believe your NAP data, it makes sense to provide Google with the correct information in a place it will undoubtedly look, such as your Google My Business page.

The name, address, and phone number associated with your company must be included in your Google My Business profile in the same format as it appears in legal filings and on your website.

And then, if the NAP data doesn't match, you'll need to update it.

After Google confirms your business's information, the correct NAP details will appear in the Local Pack whenever your company is searched. With a little more search engine optimization (SEO), your business will start appearing when people in your neighborhood search for your service.

Audit & Update your Citations and website's NAP details

Find any mentions of your NAP details on your site and see whether they match up with your own. If any of the information is inaccurate, go ahead and update it so that it reflects your location precisely.

Besides, use a tool to check the consistency of your NAP data across the most popular business directories.

If there are discrepancies between your Google my Business profile and the directory, login, claim your listing, or otherwise get access to the directory and update its information to match the correct name, address, and phone number for each of your physical locations.

 Audit And Update Your Business Directories And Listings

Building local citations across reputable web directories is crucial in improving local SEO. If your firm appears in any directories, you should verify that the NAP mentioned matches the details provided on your site. Keep in mind the whole firm's name, address, phone number, and web address.

Verify that all your online profiles, including your website, Google My Business page, and social media accounts, include accurate NAP details.

Keep Track Of Social Media

Your search engine rankings can change significantly after using social media. Verify all your social media accounts, even ones you haven't created, to ensure that the NAP information shown there is consistent with what's listed on your website.

It's never too late to establish a presence on social media and give reliable NAP data, even if you're just starting.


You should now grasp what "NAP" stands for and how to ensure that your business's information is consistently displayed throughout the web when it is mentioned in the context of local search engine optimization.

Our final advice is to compile a list of every location with a profile for your company. If your company's name, location, phone number, or website URL ever changes, you can simply and rapidly reflect such changes using this method.

NAP gives the most crucial information about your firm to prospective customers and search engines, which can hugely influence your local results. Take your time and make sure your NAP information is accurate.

I hope you found this article helpful.
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