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Tag: Analytics

Google Analytics vs Search Console, and When to Open Which

By Abhinav Raj on August 21, 2026

Two logins, two dashboards, two different numbers for the same week. Search Console says 412 clicks from Google. Analytics says 358 organic sessions. Somebody at the meeting asks which one is right, and the honest answer is that both are, because they are not counting the same event. They are also built for different questions. […]

Do You Need Google Analytics on Your Website?

By Abhinav Raj on August 19, 2026

Somebody set it up years ago. Maybe the developer who built the site. Maybe an agency you have since replaced. What is left behind is a tag sitting in the header of every page, a login nobody in the building remembers, and a monthly summary email that goes straight to an archive folder. Then a […]

How to See Who Visited Your Website, and What You Actually Get

By Abhinav Raj on August 17, 2026

A demo of one of these tools looks like magic. Company names scroll past, each one tied to a page on your site. The rep asks how many of those you would have called. Then you buy it and open your own account. The list reads Spectrum, Verizon and a regional hospital. You can see […]

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